After releasing the world’s most fascinating concept cars, Porsche mentioned in a recent report that they’re not interested in manufacturing self-driving vehicles. Better yet, they strongly believe that self-driving cars don’t stand a chance. Oliver Blume, CEO at Porsche, talked about the technology. He said that Porsche is not thinking of manufacturing or developing selfless vehicles. Blume insisted that people buy Porsche cars for the driving experience itself, and that they’re not teaming up any other company to focus on the driverless technology. Why? Basically, because when you’re buying an iPhone you want it to be in your pocket, not see it hit the road.
Can Porsche live up to the competition?
Porsche is not interested in making self-driving cars, and that’s a fact. But won’t that have a negative effect on sales? Other luxury car manufacturers like BMW and Mercedes are already releasing semi-autonomous systems with their newest models. By 2020, both BMW and Mercedes plan on pushing thing forward and include fully automated systems into their cars. It might seem strange that an automaker like Porsche doesn’t want to adapt and embrace selfless driving, but since we’re talking about a sports car company, it may make sense.
Porsche strongly believes that sports vehicles are manufactured to be driven manually. When people buy a Porsche, they also buy the experience. Drivers don’t want to get behind the wheel and see a Porsche 911 GT3 RS drive on its own; they want to feel that they’re doing something. Furthermore, manufacturer believes that a self-driving model won’t sell, and that it doesn’t fit the company’s goals and demands.
Self-driving cars are meant for people who are not enthusiastic drivers. Porsche vehicles are meant just for that; for the sheer pleasure of driving a car. But if it becomes autonomous, that pleasure vanishes, so there won’t be a reason to buy a Porsche anymore.
Porsche loves advanced technology, it just doesn’t fancy driverless technology
Porsche is up to date with all current tech trends, and believe it or not they’re highly interested in developing electric vehicles. By 2020, the manufacturers will be aiming to make all of its newest models hybrid vehicles. The famous Mission E concept car will most likely be released by 2020. In December 2015 Porsche said that it would rather invest $1 billion the manufacturing of production factories for Mission E rather than invest in driverless technology.
Porsche has been building driver’s cars for ages, and the decision to ignore self-driving technology was not taken at random. In fact, the manufacturer adhere to a business mantra of its own and strongly believe that Porsche cars are meant to be driven; they’re not jewels you want to keep in a safe box and never use because of their high value, but rather luxury items you want to enjoy while on the road. Driverless technology takes away the pleasure of driving, and it totally breaks Porsche’s business model. Of course, this doesn’t mean it’s something they’ll never consider. Eventually they might produce it, but not right not and definitely not with the Mission E.
A premium sports car developer with a need for speed
Porsche prides with being a top-tier sports cars developer. The manufacturer is not necessarily a high-end developer that centers its attention on sheer luxury only. They want people to drive Porsches and not see Porsches drive by themselves. When choosing to invest in luxury, buyers go for Panameras, Cayennes and Macans. To some extent, Porsche is being a bit stubborn about driverless technology. But since they have a business model they adhere to, they want to stay true to that model.
Many people drive cars because they enjoy the experience, and Porsche is well aware that their customer base is mainly driver-centric. Even though their decision might affect the company sales (because some want Porsche to make driverless vehicles), this doesn’t meant they won’t be able to compete with BMW or Mercedes. Right now, Porsche is committed to making its cars electric. A 911 plug-in hybrid is estimated to hit the market by 2018. The company has many trump cars up its sleeve, so we shouldn’t estimate that it will be left behind. On the contrary, who knows maybe it will develop a technology that goes beyond the powers of a driverless vehicle?
By Alfred Stallion and Design911.co.uk!